Privacy Policy

Last updated January 15, 2026

Questions or Concerns?

If you have any questions about our privacy practices, please contact us at [email protected]

1. What Information Do We Collect?

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

  • Names
  • Gender
  • Email addresses
  • Contact or authentication data
  • Billing addresses

Payment Data

We use third-party payment processors (Stripe, App Store, Play Store) to handle all payment information. We do not store or collect your payment card details.

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the Services, such as your IP address, browser and device characteristics, operating system, language preferences, and other technical information.

  • Log and Usage Data: Service-related diagnostic information and performance metrics
  • Device Data: Device identification, location, browser type, and system configuration

Google API

Our use of information received from Google APIs adheres to the Google API Services User Data Policy.

2. How Do We Process Your Information?

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

  • Account Creation: To facilitate account creation and authentication
  • Service Delivery: To deliver and facilitate delivery of services to you
  • Customer Support: To respond to user inquiries and offer support
  • Administrative: To send administrative information about changes to our terms
  • Order Management: To fulfil and manage your orders, payments, and returns
  • Security: To protect our Services from fraud and malicious activity
  • Smart Irrigation: To process IoT device data and provide personalized gardening recommendations

3. What Legal Bases Do We Rely On?

We only process your personal information when we have a valid legal reason to do so under applicable law.

  • Consent: You have given us permission to process your information
  • Performance of a Contract: Processing is necessary to fulfil our contractual obligations
  • Legitimate Interests: We have a legitimate business interest that doesn't outweigh your rights
  • Legal Obligations: Processing is required for compliance with the law
  • Vital Interests: Processing is necessary to protect someone's vital interests

4. When and With Whom Do We Share Your Information?

We may share information in specific situations with the following categories of third parties:

  • Cloud Computing Services
  • User Account Registration & Authentication Services
  • Data Storage Service Providers
  • Payment Processors
  • Data Analytics Services
  • Performance Monitoring Tools
  • Website Hosting Service Providers

We have contracts in place with our third parties designed to protect your personal information. They cannot use your data unless we have instructed them to do so.

5. Do We Use Cookies and Other Tracking Technologies?

We may use cookies and similar tracking technologies (like web beacons and pixels) to collect and store your information.

These technologies help us maintain security, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. Third parties may also use these technologies for analytics and advertising purposes.

6. How Do We Handle Your Social Logins?

If you choose to register or log in using your third-party social media account details (like Facebook or X), we will receive certain profile information about you. This may include your name, email address, friends list, and profile picture.

We will only use this information for the purposes described in this Privacy Notice. Please review the social media provider's privacy notice to understand how they collect, use, and share your personal information.

7. Is Your Information Transferred Internationally?

Our servers are located in Belgium, United States, and Ireland. Your information may be transferred to, stored by, and processed in facilities in these locations and other countries.

If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

We have implemented the European Commission's Standard Contractual Clauses to protect transfers of personal information between our group companies and third-party providers.

8. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or securely store it and isolate it from any further processing.

9. How Do We Keep Your Information Safe?

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process.

Important: No electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. We cannot promise that hackers or cybercriminals will not be able to defeat our security measures.

10. Do We Collect Information From Minors?

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or the parent/guardian of such a minor and consent to the minor's use of the Services.

If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and promptly delete such data from our records. If you become aware of any such data, please contact us.

11. What Are Your Privacy Rights?

Depending on your location, you may have certain rights regarding your personal information.

  • Right to request access to and obtain a copy of your personal information
  • Right to request rectification or erasure
  • Right to restrict processing of your personal information
  • Right to data portability (where applicable)
  • Right not to be subject to automated decision-making
  • Right to withdraw your consent at any time

12. Controls For Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track (DNT) feature or setting you can activate to signal your privacy preference. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals.

13. Do We Make Updates to This Notice?

Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated date at the top of this Privacy Notice. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.